Lost Ark, the South Korean MMOARPG, has proven to be a massive success since its launch in the west in February. Much of its success is driven by its availability as a free-to-play game, which in turn demands a healthy balance of monetization and content. Now that Lost Ark has been available for a couple of months, Amazon appears ready to further explore this monetization balance. In Lost Ark's April Update, it's introducing what it's dubbed the Ark Pass.
Lost Ark is Getting Its Own Battle Pass
Source:
Pinay Diaries PH
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